M.L.Gupta is the Co-founder of Vinko Auto Industry Ltd. He completed his graduation in science in the year 1963. Throughout the years, he has spent considerable time in the development of new products and planning on strategies to make the Alaska brand world famous. Since 2004, he is holding a position of Managing Director of VAIL. Alongside, he is the founding director of Rubber Skill Development Council (RSDC). In Past, He also took responsibilities of various leadership positions such as he was the president of All India Rubber Industries Association (AIRIA) and the Vice Chairman of Rubber parts panel of CAPEXIL (Sponsored by Ministry of commerce and Industry, Govt. of India). He is also on the managing committee of PHD Chamber of Commerce, New Delhi. His keen interests is to make the Alaska products as the number one choice of the consumers by continuous improvement in the production and production methods, and providing consistent quality product to the customers.